I get so excited when Benefit release a brand sparkling new product and I'm a sucker for retro/vintage packaging and of course the brand - Benefit! They are set to launch the new Roller Lash mascara which is designed to lift and curl your eyelashes the same way curlers lift and curl your hair. I gotta say I love how Benefit have used a print of hair rollers on the promo. This mascara features a Hook 'n' Roll brush with tiny hooks on the bristles, which catch lashes, lifting and gently pulling them to create ultimate curly lashes. The black-ink formula contains Pro vitamin B5 and serin, known for their lash-containing benefits, and is said to provide a 12-hour curl-setting effect. Now if you like to use eyelash curlers and curl your lashes you won't need to with this mascara. This mascara isn't set for release until March, however you can be one of those lucky ladies buy purchasing this months ELLE magazine and get a small sample like I did! This mascara is well worth the wait if you really want to buy the full sized version when it is released in March.
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